A year on, Pahalgam scripts a story of resilience after Baisaran tragedy

Srinagar, Apr 20: One year after the devastating terror attack at Baisaran Meadow, the picturesque town of Pahalgam—often referred to as “Mini Switzerland”—is witnessing a steady and determined revival.

While Valley, along with the country, solemnly remembers the 26 innocent lives lost in the tragedy, its lush meadows, pine forests, and gentle riverbanks are once again alive with the sounds of visitors, laughter, and clicking cameras, reflecting the unbreakable resilience of Kashmir and its people.’

Pahalgam stands tall not merely as a site of past tragedy but as a powerful symbol of resilience, healing, and collective determination. Visitors, residents, security personnel, and authorities share a unified message: peace, warm hospitality, and the timeless allure of Kashmir’s landscapes will always prevail over the forces of violence.

The April 22, 2025, attack at Baisaran Valley, a popular meadow accessible mainly by pony or on foot and surrounded by dense forests, had sent shockwaves across the country. It has led to a small-scale war between India and Pakistan.

Terrorists had targeted tourists enjoying the scenic spot, leading to an immediate exodus, widespread cancellations, and the temporary closure of nearly 50 tourist sites across Jammu and Kashmir for security reviews. ‘

The incident severely impacted the local economy, with tourist arrivals in the Kashmir Valley plunging sharply in 2025 to around 11.16 lakh visitors overall, a significant drop from previous years.

However, a year later, the narrative has shifted from setback to comeback. Domestic tourists, the backbone of Kashmir’s tourism industry, are returning in encouraging numbers. Hotels that once stood eerily quiet are seeing improved occupancy rates, pony operators are guiding eager visitors through blooming meadows once more, and the Lidder River flows peacefully beside families creating fresh memories.

Early indicators for 2026 suggest a strong rebound, with projections that visitor numbers could surpass previous records as confidence rebuilds.

“Our government has taken comprehensive measures to strengthen security across all tourist destinations. Every previously restricted site is now open and operational with enhanced safeguards. We want every visitor to feel safe and welcomed in Kashmir,” a senior J&K Government official said.

Senior officials in the security establishment said that security arrangements have been significantly upgraded in response to the tragedy. “Increased deployment of personnel, additional checkpoints along key routes, advanced surveillance systems, and frequent patrolling have created a visibly reassuring environment,” said a senior police officer. Officials credit these steps, combined with successful high-profile events like the AmarnathYatra and the introduction of the Vande Bharat train service, with helping restore traveller confidence.

Tourists currently visiting Pahalgam are expressing genuine satisfaction and a sense of security on the ground. Kunal Sharma, a 35-year-old homemaker from Lucknow visiting with his family, shared her experience warmly: “We were hesitant initially because of what happened last year, but the visible security presence and arrangements are truly reassuring. The beauty of Pahalgam remains untouched—the green meadows, fresh air, and warm hospitality make it heartwarming. We feel completely at ease.”

“Coming here is our small way of standing against fear and supporting the local people. The environment feels safe, our children are enjoying pony rides, and the mountain views immensely. Kashmir truly lives up to its paradise reputation. We’ll be recommending it to all our friends and family back home,” said another tourist.

Another visitor, Rajesh Kumar from Chandigarh, travelling with a group of friends, said that security measures are professional and non-intrusive. “One year on, the spirit of the Phalgam has triumphed. We drove here without worry and are planning a relaxed multi-day stay.”

Local stakeholders, whose livelihoods depend heavily on tourism, are equally hopeful and appreciative of the returning visitors. A hotelier in Pahalgam with over three decades in the business said that months following the incident were undoubtedly difficult for everyone—hotels empty, guides idle, and families worried. “But we never lost faith in our guests or in Kashmir’s inherent peace-loving nature. Tourists are returning because they trust the people here and see the government’s commitment to their safety. This recovery is not just about numbers or economy; it’s deeply emotional and a victory for humanity over violence.”

“Last year, our ponies stood idle for months, and many families faced real hardship. Now, visitors are once again booking rides to Baisaran and other scenic spots. Families are enjoying the meadows without fear, clicking photos, and savouringkahwa by the streams. It’s heartening and gives us renewed energy to serve with the same warmth,” said a Pony Walla.

Officials point out that while international tourism is recovering gradually, domestic travellers continue to drive the resurgence. Government-led promotional campaigns showcasing Kashmir’s unparalleled natural beauty, rich cultural heritage, improved road and rail connectivity, and eco-friendly practices have played a vital role. “New initiatives aimed at sustainable tourism, skill development for local youth in hospitality, and spreading visitors to lesser-known destinations are also being rolled out to ensure balanced, long-term growth,” officials said.