Talla Jewellers launches ‘Shaadinama’

Jammu, Jul 17: In an intimate and emotionally charged launch at its Gandhi Nagar showroom, Talla Jewellers unveiled *Shaadinama* — India’s first-ever styling and jewellery buying guide exclusively for brides.

Described as a heartfelt and creatively intense project, *Shaadinama* is more than just a bridal hamper — it is a curated experience built to guide brides through the journey of wedding styling, from outfit selection to makeup and jewellery. Months in the making, the project reflects a personal and emotional investment from its creator, Aman Talla, Managing Director of Talla Jewellers, a statement said.

“I’ve poured parts of myself into this that I don’t think I’ll get back,” said Talla. “But when I look at what we’ve built, it feels worth it. This isn’t just a launch — it’s a piece of my heart, carefully wrapped for every bride who walks in.”

The launch also marked a new chapter in the *Brides of TALLA* movement, which celebrates real brides and their stories. With *Shaadinama*, every bride becomes part of a community, styled, guided, and remembered.

The unveiling was attended by stylists, loyal clients, creators, and members of the press, offering an up-close look at the process and philosophy behind Shaadinama. The event was intentionally understated — intimate, raw, and personal — much like the project itself.