J&K on path of tourism revival: Secretary Tourism Yasha Mudgal

Srinagar, July 08: Jammu and Kashmir Secretary Tourism, Yasha Mudgal, on Tuesday said that the Union Territory is on a strong path of revival in tourism and is once again becoming a top-choice destination for travelers from across the country.

Speaking on the sidelines of the Tourism Secretaries Conference being held in Srinagar, Mudgal said that all states and Union Territories have come together for a major brainstorming session aimed at enhancing India’s tourism sector.

“The Tourism Secretaries Conference is being organized with participation from all states and UTs,” she said. “It sends a strong message that J&K is a preferred destination, not just for leisure, but for all forms of tourism,” she added.

She said the event, supported by the Ministry of Tourism (MOT), also saw the participation of the Union Tourism Minister and the Lieutenant Governor of Jammu and Kashmir. “This is the biggest event of the year for us, and it sets the tone for the season ahead,” Mudgal said.

Addressing concerns about a temporary dip in tourist arrivals following a recent incident, Mudgal said the situation is returning to normal. “It’s natural to see a slight slump after an incident, but thanks to the efforts of Hon’ble LG and top government officials, tourists are coming back,” she said.

She added that tourist flow has picked up again in key destinations like Srinagar, Gulmarg, and Pahalgam. “Tourists are coming from all corners of the country. We are on the path of revival and will very soon match last year’s numbers,” she said.

Mudgal further said that such large-scale events help promote confidence and reinforce Jammu and Kashmir’s image as a safe and vibrant destination. “We will continue to organize more such events to boost tourism across the UT,” she added. (KNS)