Moul Mouj Foundation, Shehlat Foundation launch anti-drug addiction initiative

Moul Mouj Foundation (MMF) and Shehlat Foundation organised an awareness and outreach programme under the “Nasha Mukt Jammu & Kashmir” campaign, bringing together academicians, policymakers, cultural activists, and civil society to address the growing threat of drug addiction.

The programme, anchored by senior broadcaster Syed Mubashir Rufai, began with spiritual recitations followed by Urdu and Kashmiri nazms highlighting the human cost of substance abuse.

Noted poet Zareef Ahmad Zareef emphasized the crucial role of parents in preventing addiction, while Ghulam Muhammad Dilshad presented a poignant poem on the issue.

Former Director, CBC, Ministry of Information & Broadcasting, and Vice-chairman Shehlat Foundation, Ghulam Abbas stressed the importance of strategic communication in driving behavioral change. Dr Zubair Saleem, Founder Chairman, MMF, outlined the foundation’s mission to safeguard vulnerable populations, particularly senior citizens, noting that substance abuse within families disrupts caregiving structures and social stability.

He further underscored the protective value of grandparent–grandchild bonding as a crucial social buffer in preventing and countering addiction. Javaid Jawad, award-winning teacher and General Secretary Shehlat Foundation, reiterated the organization’s focus on education, youth engagement, and social reform.

Speakers included Waheed Jeelani (Special Guest), renowned artist and cultural activist, who highlighted the role of art and cultural expression in resisting substance abuse; Prof Mushtaq Ahmad Siddiqui (Guest of Honour), former Vice Chancellor, IUST, who emphasized academic responsibility and policy engagement; and Khursheed Ahmad Ganai (IAS and Former Advisor to Governor) Chief Guest, who called for coordinated, institutional action across government and civil society. 

A skit by cultural forum “Funkaar”used performance to depict the social consequences of addiction, reinforcing the campaign’s message through creative engagement. The event concluded with memento presentations and a vote of thanks by Chairman Shehlat Foundation, Mohammad Rafiq Lone.

Other initiatives launched included focused programmes on elderly and women’s healthcare, alongside efforts to address climate change and environmental responsibility. The initiative reflects a renewed commitment to sustained awareness, advocacy, and community-driven action towards a drug-free Jammu & Kashmir.