Binance coin (BNB) price reacts higher on Robinhood listing

BNB price is off intraday lows as Binance Coin reacts to major news of its listing on Robinhood.

Robinhood has officially listed Binance’s native token, adding spot trading for one of the outstanding performers in the crypto market this cycle.

The move to add spot trading support for the exchange token comes amid a similar decision by Coinbase. The U.S.-based crypto exchange will add trading for the fourth ranked cryptocurrency by market on the BNB Smart Chain, with the BNB/USD pair going live once liquidity conditions are met.

Coinbase says trading for the token will be available in supported regions and jurisdictions.

BNB price today: What’s the reaction?

As the popular trading app announced support, the price of BNB (BNB) hovered around $1,054.

The altcoin was down more than 3% amid a broader market downturn. However, after the development, BNB inched up to highs of $1,096 and looked poised for a bullish flip. If the reaction strengthens on the bulls’ side, the token’s value could pop above $1,110.

Notably, Binance coin’s uptick in the past several months saw it hit the all-time high of $1,370.

Binance rival lists BNB – a new dawn?

Robinhood and Coinbase’s moves contrast sharply with the sentiment that has largely dominated the market: that centralized crypto exchanges have so far largely shunned tokens by rivals.

Earlier this month, Changpeng Zhao, founder and former CEO of Binance, pointed this out via X. It’s a scenario that followed accusations from across the industry that Binance continues to monetize token listings and does not list competitor tokens.

The listing news attracted commentary from CZ, who had earlier defended Binance and noted that the exchange has listed multiple Base tokens. Coinbase should take a similar step, CZ said via X on Oct. 16, 2025.

BNB price remains near $1,076, down 1.5% in the past 24 hours.