Tourism: Recovery Amidst Challenges

Tourism, the economic lifeline of J&K, is showing signs of robust recovery following recent setbacks, including the tragic Pahalgam attack. Officials and stakeholders are optimistic, with renewed government commitment to cultural festivals and infrastructural upgrades. Central government attention, including directives from the Prime Minister to prioritize Kashmir as a premier destination, underscores the valley’s strategic and symbolic importance. The sector’s revival is further evidenced by high-profile events such as the launch of the Kashmir Super League, aimed at youth empowerment and projecting a positive image of the region