Reliance Consumer Products partners Chaudhary Group to launch Campa in Nepal

Kathmandu, Jul 14: Reliance Consumer Products Limited (RCPL), the FMCG arm of Reliance Industries Ltd, has officially launched the iconic Indian beverage brand Campa in Nepal. The launch, held in collaboration with the diversified conglomerate Chaudhary Group (CG), marks RCPL’s formal entry into the Nepalese market and underscores its long-term commitment to the region.

A statement said that RCPL acquired the heritage brand Campa in 2022 and reintroduced it to the Indian market in 2023. Since then, Campa has been successfully revitalised and positioned as a prominent player in India’s soft drink segment.

Ketan Mody, Executive Director at Reliance Consumer Products Ltd, said, “We are thrilled to enter the Nepal market with our brand Campa in partnership with the esteemed Chaudhary Group. Campa is a legacy Indian brand, founded over five decades ago, and continues to enjoy immense consumer affection. We see tremendous growth potential in Nepal and are investing with a long-term perspective. At RCPL, our focus remains on offering global-quality, innovative products at affordable prices. We are excited to partner with CG to elevate the beverage experience for consumers across Nepal.”

Highlighting the emotional connect of the brand, Mody added, “Campa holds multi-generational relevance. It evokes memories and inspires consumers to relive cherished moments. It celebrates the spirit and aspirations of today’s youth, and we’re confident that consumers in Nepal will embrace its refreshing and energising taste.”

Nirvana Chaudhary, Managing Director of Chaudhary Group, welcomed the partnership, stating, “We are proud to collaborate with Reliance Consumer Products, a leading global conglomerate, to bring Campa to Nepal. This partnership reflects our commitment to offering consumers premium and diverse beverage choices rooted in legacy. We believe Campa will strongly resonate with local consumers who value distinctive and quality options. This alliance enhances our beverage portfolio and strengthens our position in Nepal’s competitive beverage market. With our extensive distribution network and market insights, we are confident of establishing Campa as a beloved household brand here.”