Khyber Agro unveils ‘Champions’ lucky draw scheme for retailers

Srinagar, July 27: Khyber Agro Industries has announced the launch of a new retailer engagement initiative titled “Khyber Agro Champions,” which includes a lucky draw aimed at rewarding retail partners across the region for their continued association with the brand.

The scheme, unveiled on Sunday, is part of the company’s broader strategy to strengthen its retail network and acknowledge the vital role played by its partners in Khyber’s growth story.

“Khyber’s success has always been tied to the trust and support of our retail partners,” the company said in a statement. “This scheme is a gesture of appreciation and a step toward deeper engagement with those who help bring our products to households every day.”

Retailers who participate in the scheme will be eligible for a lucky draw, with details about prizes, participation rules, and eligibility criteria to be shared through the company’s official communication channels soon.

A Khyber spokesperson noted that the initiative is also aligned with the company’s future expansion plans. “As we move to widen our footprint beyond the regional market, our retailers will remain central to this journey. Our focus continues to be on providing quality dairy and food products while ensuring the benefits of our growth are shared with our partners,” the spokesperson said.

The company also expressed gratitude to its retailers for their long-standing support and affirmed its commitment to launching more such initiatives in the future as part of its retail engagement strategy.