JK Bank Eyes 50 Per Cent Business from Rest of India, Hosts Customer Meet in Noida

SRINAGAR: In a bid to transform itself into a truly pan-India institution, JK Bank has set its sights on contributing half of its business from outside its home territory, with Noida and other business hubs identified as key growth centres. The announcement came during a Customer Meet organised by the Bank in Noida today, chaired by its MD and CEO Amitava Chatterjee.

The event brought together a wide cross-section of clients from Noida and neighbouring areas, and saw the participation of the Bank’s senior leadership, including General Manager and Divisional Head (Rest of India) Khursheed Muzaffar, Zonal Head (Delhi) Rosy Tickoo, and other officers. Customers expressed enthusiasm and appreciation for the initiative, describing it as an important step in strengthening relationships and aligning services with client expectations.

“Our vision is clear—we want to see JK Bank emerge as a truly pan-India institution, where at least 50 percent of our business comes from markets outside our home territory. For this, places like Noida, Delhi and other business hubs are important growth centres,” Chatterjee said, emphasising the significance of direct customer engagement in shaping the Bank’s transformation journey.

He added that customer meets help the Bank connect with clients by listening to their feedback and aspirations, thereby improving processes, products, and brand presence in competitive markets. “Noida is an emerging hub of business and enterprise. Deepening our relationships here allows us to serve a dynamic customer segment while positioning JK Bank as a trusted partner,” he said.

Divisional Head (Rest of India) Khursheed Muzaffar highlighted the balance of ambition and care driving the Bank’s expansion strategy. “We aim to enhance accessibility for customers across high-growth regions while retaining the trust, transparency, and personalised touch that define our service ethos,” he remarked.

The interaction concluded with customers acknowledging the Bank’s commitment to open dialogue and consistent efforts to meet evolving needs. Leadership assured participants that insights gathered at the meet would inform the Bank’s ongoing initiatives, reinforcing its pledge to serve clients in line with their genuine, practicable expectations.