Amarnath Yatra, Tourism Revival, and the New Face of Jammu & Kashmir

Editorial: Amarnath Yatra, Tourism Revival, and the New Face of Jammu & Kashmir

Jammu & Kashmir stands at a pivotal moment this July, with the region’s headlines reflecting a complex interplay of tradition, resilience, and transformation. The ongoing Amarnath Yatra—which has already seen over 1.11 lakh pilgrims in just six days—is more than a religious event; it is a litmus test for security, infrastructure, and the region’s capacity for hospitality in a post-pandemic, post-conflict era1. The smooth conduct of the Yatra, lauded by the Lieutenant Governor, signals a renewed administrative focus on stability and inclusivity.