Kashmir Apple Prices Surge 30 Per Cent as Demand Rebounds Across Markets

SRINAGAR: After over a month of sluggish demand and declining prices, apple growers in Kashmir are witnessing a turnaround, with demand picking up and rates climbing by nearly 30 percent in the past week.

Traders and farmers said that the improvement in demand for Kashmiri apples across markets outside the Valley has brought much-needed relief to growers who had been struggling through one of the toughest seasons in recent years.

Bashir Ahmad Basheer, president of the Kashmir Valley Fruit Growers Cum Dealers Union, said the recent rise has restored some hope. “Rates have started going up as demand has increased in various markets outside Kashmir. We expect prices to improve further in the coming days, which could help growers recover at least part of the losses they suffered earlier,” he said.

Basheer, however, criticised what he termed the government’s “indifference” towards the horticulture sector, saying the prolonged crisis had already caused severe financial strain. “Most growers have suffered heavy losses due to low demand, poor rates, highway closures, freight hikes and other issues. Unfortunately, the government has so far failed to provide any relief or compensation,” he said.

Farmers across major fruit-producing areas echoed similar views, expressing cautious optimism about the market recovery but warning that complete revival may still take time.

Abdul Rashid, an orchardist from Shopian, said last month’s slump was “one of the worst” in recent years. “We were forced to sell apples at throwaway prices that did not even cover transport and packaging costs. Now, with demand improving, we are hopeful the next few weeks will be better,” he said.

Mohammad Yousuf, a grower from Sopore, said those who had delayed sales were now benefiting from the price rise. “Farmers who stored their apples are in a stronger position as the market has begun responding. If the demand continues to rise, it will bring some much-needed relief,” he said.

Traders at major fruit mandis confirmed the trend, saying the festive season across several Indian states has boosted purchases, particularly for A- and B-grade apples.

Experts said the coming weeks will be crucial for stabilising the fruit market, adding that sustained demand could help offset earlier losses. Meanwhile, growers have renewed their call for government intervention, urging authorities to compensate for the damages and extend long-term support to one of Kashmir’s most vital economic sectors. (KNO)