Reliance Consumer Products launches TN’s heritage personal care brand Velvette

Srinagar, Oct 10: Reliance Consumer Products Limited (RCPL), the FMCG arm of Reliance Industries Limited has launched Tamil Nadu’s iconic personal-care brand Velvette in a new and contemporary avatar, in collaboration with the CK Rajkumar family.

Staying true to its promise of providing ‘global quality at affordable prices’, RCPL presents the new Velvette with a range of high-quality premium personal care products.

RCPL has roped in emerging icon and widely popular actress Krithi Shetty as Velvette brand ambassador, said a press release.

T Krishnakumar, Director, Reliance Consumer Products Limited, said: “It is with immense pleasure and great pride we are reintroducing the legendary personal care brand from Tamil Nadu – Velvette. It is not just any other personal-care brand but a true reflection of Tamil Nadu’s ethos. Its towering legacy is a testament to the love and affection it has received from consumers over the decades. This is also a reflection on the remarkable contributions of the CK Rajkumar family in developing and nurturing the brand over the years. I thank them for allowing us to now take it to greater heights. Velvette is an emotional connect for millions across generations. I am sure that Velvette in its new avatar will continue to be the most preferred personal-care brand.”

The contemporary portfolio with a range of premium soaps, shampoos, conditioners, shower gels, body lotions and talcum powders, have been thoughtfully developed after deep research to meet diverse consumer needs. In line with RCPL’s vision of promoting heritage brands of India, the widely popular Velvette is now a flagship brand in the company’s personal-care portfolio.

Ketan Mody, Executive Director, Reliance Consumer Products Limited, stated, “The portfolio has been developed with breakthrough technology by the R&D after thorough research, with a focus on delivering a soft, indulgent experience at an affordable price.”