‘Know Your Artisan’ Campaign to Bring Kashmir’s Craft Masters Closer to Public

SRINAGAR: The Handicrafts and Handloom Department is set to celebrate Kashmir’s rich artisanal heritage with the launch of the ‘Know Your Artisan’ campaign, offering the public a unique opportunity to connect directly with the maestros behind the region’s world-renowned crafts.

Announcing the initiative in a press statement, a department spokesperson said the events under the campaign are scheduled for October 11, 25, and 30 at iconic Srinagar locations, including the Jhelum Riverfront, Clock Tower, Lal Chowk, and Heritage Bridge Rajbagh. “National award-winning artisans and weavers will step out from their workplaces to share personal stories, demonstrate intricate techniques, and engage with visitors and tourists,” the spokesperson said.

The campaign will also shine a spotlight on the 15 GI-registered crafts that define Kashmiri excellence, including carpet weaving, Pashmina and Kani weaving, Papier-mâché, walnut wood carving, and the ornate Khatamband ceilings. Visitors will also be introduced to the use of QR coding in verifying authenticity, ensuring that every piece carries the true stamp of Kashmiri heritage.

Adding to the appeal, the events will highlight Srinagar’s recognition as a World Craft City and its inclusion in UNESCO’s Creative Cities Network, underscoring the city’s global contributions to craftsmanship.

The department also plans special interaction sessions for students, allowing young learners to engage with legendary craftsmen and gain inspiration to preserve and innovate within these traditional arts.

“Visitors can witness live demonstrations, from the loom’s Pashmina weaving to the precision of walnut carving, offering an up-close view of how Kashmir’s famed handicrafts come to life,” the spokesperson added.

The ‘Know Your Artisan’ series is free and open to all, promising a day of cultural immersion, storytelling, and discovery, as Kashmir’s artisans take centre stage to share their skills, heritage, and legacy with the public.