What is Rekt? Guide to history, uses, and future trends

Rekt Brands Inc. is behind a bunch of projects that all orbit around the same wild Web3 energy:

• Rekt Drinks – Branded as the “official drink of Web3,” it sold over 220,000 cans of sparkling water in just two days, across 32 countries.
• Rektguy NFT – Started as a free mint in 2022 and quickly turned into a cult favorite, with over $120M in trading volume.
• Rekt Art – Run by OSF, a former finance guy who flipped the script and went all in on digital art.
• Rekt Events – Real-life meetups in cities like NYC, London, Paris, Dubai, and beyond, bringing the online crew into the real world.
• Rekt Radio – A Web3 podcast made with Rug Radio that brings on some of the biggest names in crypto.

At the center of it all? The REKT token — tying everything together.

One thing that really sets Rekt apart is its visual style. Rekt Drinks, for example, feature a golden character with the Binance logo stamped on its head — a funny and slightly savage nod to trading culture that’s now part of the brand’s identity across Giphy, X, Discord, and more.

Instead of being just a financial asset, Rekt leans hard into community and culture. It’s less about charts and more about being part of a movement that mixes memes, art, and Web3 vibes.

How does Rekt work?

Rekt (REKT) works like most ERC-20 tokens — you can store it in an Ethereum-compatible wallet, trade it on major exchanges, and use it within the Rekt ecosystem. But what makes it different is how it blends real-world products, digital culture, and community rewards into its utility.

Here’s what REKT is used for:

• Unlocking access for Rektguy NFT holders
• Buying merch and joining brand events
• Redeeming rewards
• Speculative trading (it’s still a meme coin, after all)

The REKT cryptocurrency positions itself as a “brand coin” — focused on identity, culture, and loyalty, rather than traditional financial functions like lending or staking. That’s what gives it a unique edge in the meme coin space.

How many Rekts are there? The total supply of Rekt is 420,690,000,000,000 tokens.

Distribution was split between community incentives, the Rektguy NFT holders, ecosystem development, and brand-related initiatives like Rekt Drinks and DRANK Points.

Rekt price history

Since its launch, REKT has shown remarkable volatility and rapid growth. It dropped to a low of $0.00000003109 in mid-March, then reached an all-time high of $0.000001413 in early August. 

Currently around $0.000001102, it’s down 3.3% today and 10.2% over the week, but the overall trend is still strong — up 188% in the last month and an incredible 829% over the past year.

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