Jammu Kashmir Bank Engages Valley Car Dealers to Boost Vehicle Finance Business | Kashmir Life

SRINAGAR: In a move aimed at strengthening retail lending partnerships and expanding its vehicle finance portfolio, Jammu Kashmir Bank on Wednesday organised an interaction programme with authorised car dealers from across Kashmir at its Corporate Headquarters in Srinagar.

The programme witnessed participation from major automobile dealers representing leading brands including Maruti Suzuki, Hyundai, Tata Motors, Mahindra, Kia India, MG Motor India and Toyota Kirloskar Motor

The interaction focused on the Bank’s customer-friendly car loan products, dealership partnership framework and collaborative growth opportunities aimed at enhancing automobile financing penetration in the region.

Speaking on the occasion, General Manager (Retail, Agriculture and MSME) Rakesh Magotra said the automobile sector remains an important driver of economic activity and consumer aspirations.

“Through stronger engagement with our dealership partners, we aim to create a mutually beneficial framework that not only enhances business opportunities for all stakeholders but also ensures seamless and affordable financing solutions for customers,” he said.

He added that the Bank remains committed to continuously upgrading its products and processes in line with market requirements and stakeholder feedback to keep its vehicle finance offerings competitive, flexible and customer-centric.

During the programme, participants were apprised of the key features of the Bank’s car loan scheme, including competitive interest rates starting from 7.70 per cent, repayment tenure of up to 84 months, flexible eligibility norms, family income pooling facility and financing of ancillary expenses such as insurance premium, registration charges and accessories.

The Bank also highlighted special benefits being extended to government employees, pensioners, high net-worth individuals and other customer segments.

Officials further outlined the dealership collaboration framework aimed at streamlining loan sourcing, operational coordination and hassle-free credit delivery to improve service efficiency and business growth.

The participating dealers appreciated the Bank’s initiative and stressed the need for holding such interactions regularly to facilitate idea sharing and strengthen long-term collaboration.

They also expressed satisfaction over the Bank’s products and processes, while voicing confidence that the enhanced partnership would contribute towards improved vehicle sales and greater customer convenience in availing finance facilities.