J&K tourism holds ground as Govt acts on overcharging complaints

Srinagar, Apr 4: The Jammu and Kashmir government said that while isolated complaints of harassment and overcharging of tourists have been reported, there is no evidence to suggest any broader decline in tourist inflow due to such issues, the Assembly was informed.

Replying to a starred question tabled by NC legislator Tanvir Sadiq, the government said that visitor experience — including the behaviour of service providers and adherence to hospitality standards — forms the backbone of a successful tourism economy.

“Harassment, overcharging of tourists, or unprofessional conduct can adversely affect the image of a tourist destination,” the government said in its reply, while adding that no such incidents have been reported at a scale that has impacted tourist inflow in Jammu and Kashmir.

The government acknowledged that isolated complaints related to overcharging and service quality do arise from time to time, but said these are addressed as per established rules and mechanisms.

On measures to improve service quality, the government said it conducts regular training and capacity-building programmes for tourism stakeholders. These programmes cover hospitality, etiquette, housekeeping, guiding services, front office operations, homestays, food and beverage services, first aid and CPR, safety protocols, responsible tourism, and risk management.

However, the government said there is currently no separate proposal under consideration to introduce mandatory certification for all stakeholders.

The reply further stated that a grievance redressal and monitoring system is in place through Tourist Reception Centres, tourism helplines, online grievance portals, email channels, and the Tourist Police.

“Complaints received are examined, and action is taken as per rules,” the government said, adding that from January 2025 to date, 508 complaints have been received, of which 413 have been disposed of.

On whether the government plans to introduce mandatory training, licensing and rating systems to further improve service standards and enhance Jammu and Kashmir’s image as a tourist-friendly and globally competitive destination, the government said steps are being taken to strengthen training, registration, and regulatory mechanisms.

“Licensing and registration are already regulated under relevant laws. However, no specific proposal for mandatory rating or certification of all stakeholders is presently under consideration,” the reply said.

The response comes amid ongoing efforts by the administration to sustain tourism growth in the Union Territory, where the sector remains a key driver of livelihoods and economic activity.