Usha backs Sqay martial arts event in Yousmarg

Srinagar, Mar 29: Usha International supported a Sqay martial arts event in Yousmarg, Budgam, drawing over 300 spectators as athletes showcased the indigenous combat sport, reinforcing efforts to promote traditional games and nurture grassroots talent in Jammu and Kashmir.

As per a statement issued on Sunday, Usha International, is one of India’s most respected consumer durables brands, and supported the Sqay martial arts event in Yousmarg, Budgam.

Sqay, an indigenous armed, and unarmed combat style martial art using a bargula (shield) and tora (leather-covered bamboo sword), from Jammu & Kashmir, is deeply rooted in the region’s cultural and warrior traditions.

Speaking about the initiative, Komal Mehra, Head, Sports Initiatives and Associations, Usha International, said, “Sqay is an ancient indigenous martial art form that has emerged from Jammu & Kashmir, carrying forward a legacy that is both cultural and deeply rooted in the region’s history where practitioners used it to protect their lands from invaders. Sqay (Knowledge of war), is recognised as a modern sport by Ministry of Youth Affairs and Sports. It is encouraging to see young athletes embracing it with such vigour and representing not just their state but also the country on international platforms. Through Usha Play, we partner with the organisers to support such indigenous sports that nurture talent, strengthen local ecosystems, and help bring these unique disciplines into the mainstream.”

The event, held under the theme “Aao Kashmir, Sqay Ke Sang, Seekho, Khelo Har Ek Rang,” brought together over 300 attendees.

Speaking about the event, Disha Pandith, Organising Secretary, said, “Sqay represents the spirit, resilience, and cultural legacy of Jammu & Kashmir. Support from organisations like Usha Play plays a crucial role in this journey.”

The event was attended by distinguished dignitaries including, Nithin Sharma CO 53 RR, Pakherpora, Alok Kumar – Commanding officer, SSB, Nagam Chadoora, Balbir Singh Assistant Director Kashmir, Directorate of Youth Services & Sports, Jammu and Kashmir, Dr Firdous Baba, Chief, Kashmir Sewa Sangh, CEO Yousmarg Development Authority, Mushtaq Ahmad Pampori – district officer, Youth Services & Sports, Mandeep Singh – ARM, Integrated Business and others.