Kalli Purie Outlines India Today Group’s Vision For Responsible AI In Media

At the high-profile AI Impact Summit in Delhi, a key discussion focused on the growing role of artificial intelligence in media. Addressing a session attended by heads of leading Indian media houses at Bharat Mandapam, India Today Group Vice Chairperson and Executive Editor-in-Chief Kalli Purie outlined how the group has embraced AI across its operations. She also emphasised a nine-point charter guiding the fair and responsible use of artificial intelligence. Highlighting the need to protect originality, Purie stressed that due credit must be given to content creators. Her intervention underlined how trust and transparency remain central to AI integration in media.