Tether deepens tokenized gold strategy with $150m Gold.com deal

Tether has made a $150 million strategic investment in precious metals platform Gold.com, acquiring a roughly 12% stake as part of a broader push to expand access to both tokenized and physical gold.

The investment is aimed at strengthening XAU₮, Tether’s gold-backed digital asset, which is pegged to physical gold held in reserve.

XAU₮ is one of the largest tokenized gold stablecoins in terms of market share, and the investment boosts its global credibility and distribution.

Tether deepens push into tokenized gold

As part of the partnership, Gold.com agreed to invest $20 million from the proceeds into XAU₮, further aligning both firms’ interests.

“Our investment in Gold.com reflects a long-term belief that gold should be as accessible, transferable, and usable as modern digital money, without compromising on physical backing or ownership,” said Paolo Ardoino, CEO of Tether.

The news comes as Tether has been steadily accumulating bullion in secure Swiss vaults, buying more than a ton of gold each week to support its stablecoin and gold-backed products. Tether now holds approximately 140 tons of physical gold valued at about $23 billion.

Under the agreement, Tether will purchase approximately 3.37 million common shares at a discount to recent market prices and will be entitled to nominate a board member at Gold.com.

The companies also plan to explore commercial arrangements, including promoting Tether stablecoins on Gold.com’s platform and enabling gold purchases with digital currencies such as USD₮ and USA₮.

For context, Gold.com is a vertically integrated alternative assets platform that offers a broad range of precious metals, numismatic coins, and collectibles. Founded in 1965, the company operates across the U.S. and international markets.

Greg Roberts, CEO of Gold.com, said the investment “builds upon Gold.com’s 60+ year legacy and expands our reach beyond traditional bullion into digital gold and stablecoins,” adding that the capital will help strengthen the company’s offerings and support future innovation.

The deal reflects broader trends in tokenizing real-world assets, as investors and issuers increasingly seek to merge physical commodities with blockchain-based financial infrastructure.