What Features Are Missing From Your Business’ Website?

When was the last time you checked on your business’ website? If it’s been a little while, log on right now and poke around a bit. In doing so, you might just notice a few things about the way your website works. Namely, that it’s not as easy to use, or nice to use, as you first thought it was!

So, what do you need to do to improve here? To put it as simply as possible, you need to think about the features that are currently missing – and whether or not you could do with adding them. 

Remember, a good business website is customer focused, with clear priority for the best user experience possible. If your website doesn’t quite have that right now, you’ll want to incorporate elements like these. 

Product Links and Recommendations

It’s easy to think that because someone has landed on your website, they’re going to take a look around the whole place. That simply being online with you is enough for them to check out your entire catalogue, or your blog, or to shop around for more than just the one thing they originally came to you for. 

But that’s not quite how it works. Some customers may do this, yes. But it’ll be a very small portion of your overall traffic and sales. As such, you need to make it easier for someone to click their way through the rest of your pages. And to do that, we recommend giving them a few recommendations! 

Of course, you’ll need to investigate the user behavior behind the clicks first, to understand why someone got to this specific product in the first place. 

And once you know this, you’ll be able to link to products that the user is also likely to be interested in, which helps with that personalization feeling that’s crucial on all business websites. 

A Client Portal

If clients can log into your website to find a dashboard dedicated to them, their needs, and their history of working with you, they’re going to be pretty impressed. Putting a bit of time and effort into this kind of infrastructure means you’re clearly a business who wants to put your customers first.

After all, you’ve not only gone the extra mile to create a space that’s just for them – you’ve also made it easy for them to check records, stay up to date, and pay on time in a way that suits them. 

Indeed, a client portal is where you can set your invoicing software to do its best work. Any time payment is due, having an account with your site will mean they get sent a reminder, and they can quickly and easily log in and use your dedicated checkout. 

Your business’ website might be missing a few user-friendly features right now. And if it is, it’s time to get to work! It may take some time and money to work them in, but they’ll improve your customer service by miles.