Helios Luxe Brings Swiss Watch Brand To India

Aastha Chopra of BTTV spoke to Rahul Shukla on Helios Luxe introducing Swiss watchmaker Auguste Reymond in India. He shared that Indian buyers are showing a stronger interest in global brands with history and craftsmanship. The partnership brings hand-assembled and individually numbered watches to Indian consumers through Helios Luxe stores. Rahul said the launch reflects Helios Luxe’s focus on offering meaningful choices beyond popular names. He added that India is becoming an important market for fine watchmaking as people value design, legacy and originality. The collection includes multiple ranges at different price points and will be available exclusively through Helios Luxe boutiques across key cities.